Client
Castleforge
Ryden

Role
Lead Designer

The Garment Factory is a contemporary workspace in the heart of Glasgow's vibrant Merchant City. Formerly a working clothing factory, the space was brimming with history, character and unique design features – all of which were being restored to provide a modern and authentic space for businesses of all shapes and sizes.

With a commercial property market flooded with white walls and grey carpets, the challenge was to create a positioning and visual identity that appealed to a more creative, adventurous occupier and embrace the distinctiveness of the space. 

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During the early stages of the build, the demolition team unearthed a hidden wall that featured text from the former factory days. This became the base for a custom typeface, fusing the stencil aesthetic with a modern geometric form. The logo shared the stencil aesthetic, but also contained a hidden 'g' within the scissors, which also worked in isolation as symbol for the building.

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From the outset we knew we'd deliver a straight up strategy – turning the unique and quirky attributes of the building into a huge positive. The idea was to build a challenging, creative and unconforming brand around the proposition 'Where ideas are made'.

The language was playful, subversive and often took cues from clothing and fabrics. Visually the identity utilised a minimal, factory-inspired palette and incorporated textures from the materials within the building.

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Collaborators
Architects: Morgan Architects